Over the last year or so going Green has become very trendy and markety. The general public is beginning to demand that their products not only work effectively but the products do not harm the environment in their use or manufacture. Some businesses are greener than others. Some businesses merely claim to be green while in reality they are not. These businesses are engaged in greenwashing.
For a business that is truly green and engaged in sustainability we only have to look to the State’s capital and TerraCycle. TerraCycle’s original product is to take garbage, allow nature to take its course, then use the resulting “worm poop” (their words not mine) and sell it as liquid plant food. TerraCycle then takes the idea of reuse and recycle by packaging their worm poop in used soda bottles.
TerraCycle has started a new program in conjunction with Kraft Foods. TerraCycle has begun collecting the wrappers from juice pouches, yorgurt containers, cliff energy bar wrappers, oreo cooking wrappers, etc. TerrayCycle will donate 2 cents for each wrapper and the program is funded by Kraft. TerraCycle then takes the wrappers and pouches and turns them into school folders, lunch boxes and backpacks.
TerraCycle is a great example of a company that is helping reduce our impact on the environment. Not only are they taking garbage out of the waste stream therefore reducing what is going into our landfills, the company is then reusing these products. For more information on TerraCycle go to their website.